ART DIRECTION/BRAND WORK
AKAZIB RECORDS - ART DIRECTION - BRAND IDENTITY
People of the Wind
Written by Pouya Ehsaei, Tamar Osborn and Tara Fatehi
People of the Wind moves with the traditions of Zar – healing music and dance brought to southern Iran by communities displaced from East Africa. With deep respect and gratitude for those who endured the Indian Ocean Slave Trade, the chants on this album are renditions of traditional Zar chants. The work is also connected to the book Ahl-e Hava (People of the Wind) by Iranian writer Gholam-Hossein Sa’edi.
Cover is by Artwork by Aylar Dastgiri. Design and Layout by me.
Akazib is an independent record label conjuring left-field music from the concrete phantasmagoric – a universe, a form of reality, a coping strategy to live with transience, outsiderness, apocalypse.
Akazib was founded in London 2025 to release music and art created by these unprecedented trans-universal encounters, and to provide cultural and economic resources for our artists as they make home in unfamiliar and unusual environments.
I was lucky to art direct the branding and identity design for the label, as well as create both moving and static marketing assets.
FROM THE LIPS TO THE MOON - ART DIRECTION
From the Lips to the Moon is a recurring performance night bringing together poets and musicians hosted by electronic music wizard and composer Pouya Ehsaei and performance maker, performer and writer of texts Tara Fatehi.“From the Lips to the Moon” Poster / social media
Cafe OTO / London
“From the Lips to the Moon” Poster / social media
The Vinyl Factory X Reference Point
From the Lips to the Moon – In times of Darkness Poster
Reference Point / London
"In times of Darkness is" an unusual book of poetry and music, showcasing some of the poems performed at the nights + more
EYE FLOW – Visual Identity / Poster / Social Media
Reference Point / London
Eye Flow is a live music and film project where experimental musicians come together to improvise a live score to a feature film or a set of short movies. The project aims to explore novel meanings and aesthetics emerging from a live, spontaneous musical response to a film, substituting its original soundtrack and sometimes even intentionally contrasting it.
MOMENTS (John Lewis) - BRAND IDENTITY
I designed the brand identity for "B," a Dubai-based coffee label rooted in minimalism and simplicity. The core concept focuses on clean design with a timeless feel, while keeping the brand dynamic and fresh through seasonal collaborations with different artists. Each season, the packaging features new, carefully curated illustrations that reflect the spirit of the moment, creating an evolving visual journey for customers. 
WHITE RHINO - BRAND IDENTITY
I designed the brand identity for "B," a Dubai-based coffee label rooted in minimalism and simplicity. The core concept focuses on clean design with a timeless feel, while keeping the brand dynamic and fresh through seasonal collaborations with different artists. Each season, the packaging features new, carefully curated illustrations that reflect the spirit of the moment, creating an evolving visual journey for customers.
B - BRAND IDENTITY
I designed the brand identity for "B," a Dubai-based coffee label rooted in minimalism and simplicity. The core concept focuses on clean design with a timeless feel, while keeping the brand dynamic and fresh through seasonal collaborations with different artists. Each season, the packaging features new, carefully curated illustrations that reflect the spirit of the moment, creating an evolving visual journey for customers. 
CHAI KHANA - BRAND IDENTITY
A Kafkaz-inspired restaurant nestled in the historic heart of Dubai, near the old bazaar and Hotel Moscow. More than just a tea house, CHAI KHANA is envisioned as a sanctuary for regional businessmen—Chinese, Russian, Iranian—who gather over hot tea, fresh bread, and important deals inside cozy, arched chambers.The core inspiration behind this identity comes from ancient textiles and patterns found across the Caucasus and Silk Road—rich in geometry, storytelling, and symbolism. These patterns are not merely decorative; they are a cultural language, passed down through looms, carpets, bricks, and carved wood—evoking warmth, ritual, and connection.
MAWA - BRAND IDENTITY
Playful brand identity for a café-restaurant based in both Iran and Dubai, inspired by the beauty of woods and trees. The design celebrates lush greenery, untamed nature, and a sense of freedom, inviting guests to step into a vibrant, living world. Organic shapes, earthy colors, and lively plant motifs define the visual language, blending the spirit of adventure with a warm, welcoming atmosphere. This identity captures the joy of exploration and connection with nature, offering a fresh and energizing experience in the heart of the city.
BELLA VISTA - BRAND IDENTITY
Playful brand identity for a café-restaurant based in both Iran and Dubai, inspired by the beauty of woods and trees. The design celebrates lush greenery, untamed nature, and a sense of freedom, inviting guests to step into a vibrant, living world. Organic shapes, earthy colors, and lively plant motifs define the visual language, blending the spirit of adventure with a warm, welcoming atmosphere. This identity captures the joy of exploration and connection with nature, offering a fresh and energizing experience in the heart of the city.
